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Swiss Graphic Design Histories

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Swiss graphic design: new perspectives on the history of an internationally acclaimed discipline


English edition
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“Big on details”

“Big on details”

Neue Zürcher Zeitung
Title Details
Edited by Davide Fornari, Robert Lzicar, Sarah Owens, Michael Renner, Arne Scheuermann, Peter J. Schneemann
2021
Paperback
688 pages
17 x 24 cm
ISBN 978-3-85881-868-3
Open Access

Swiss Graphic Design Histories offers an entirely new redefinition of Switzerland’s graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, it reaches beyond the usual canon and the well-known epicenters Basel and Zurich with the Germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s.

In three volumes it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. A fourth volume comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light at networks, practices and media largely ignored so far.

 

Named one of the Most Beautiful Swiss Books 2021.

Echo

“Big on details: a multifaceted compendium,” Karin Gimmi, Neue Zürcher Zeitung

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