American Readers at Home—New Cut
Fascinating insights into the thoughts and minds of American citizens and news readers in uncertain, extraordinary times
1st edition, 2020
276 pages, 69 color and 139 b/w illustrations
24 x 33 cm
When American Readers at Home was published early in 2018, it was welcomed with praise. German weekly newspaper Die Zeit called it “a fascinating contemporary document of contradictions”, the manager of a major London art bookshop tweeted on April 10th, 2018, that he had “checked ALL the books at London Book Fair today to find the best one and this is it: American Readers at Home […] It’s incredible!ˮ Soon it was out of print, also because the book won the 2019 German Design Award in gold and was a winner as well in the Swiss and German national book design competitions 2018.
Now Swiss graphic designer and photographer Ludovic Balland has put together a new selection of the compelling material amassed on his road trip across the United States during the 2016 Presidential campaign. American Readers at Home—New Cut brings together color photographs of cityscapes and black-and-white portraits of American citizens with interviews on their use of news media, alongside facsimiles of newspapers and collages with statements about the current state of the country. Four years have passed and none of these statements has lost in explanatory power or urgency!
French journalist Julien Gester, who writes for Libération, and Swiss curator Hilar Stadler have contributed new forewords.
The exhibition Ludovic Balland. American Readers at Home—New Cut is on view at Museum Bellpark Kriens until December 20, 2020.
Ludovic Balland lives and works in Basel as a graphic designer specializing in entire editorial projects. He also teaches as a professor of typography at HGB Hochschule für Grafik und Buchkunst in Leipzig and lectures at various art schools and universities in Switzerland, Europe, and the US.