Swiss Graphic Design Histories

Swiss graphic design: new perspectives on the history of an internationally acclaimed discipline

 

Title Information

Edited by Davide Fornari, Robert Lzicar, Sarah Owens, Michael Renner, Arne Scheuermann and Peter J. Schneemann

1st edition

, 2021

3 volumes and additional booklet

Paperback in slipcase

688 pages, 104 color and 159 b/w illustrations

17 x 24 cm

ISBN 978-3-85881-868-3

Content

Swiss Graphic Design Histories offers an entirely new redefinition of Switzerland’s graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, it reaches beyond the usual canon and the well-known epicenters Basel and Zurich with the Germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s.

In three volumes it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. A fourth volume comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light at networks, practices and media largely ignored so far.

With contributions by Chiara Barbieri, Rudolf Barmettler, Jonas Berthod, Sandra Bischler, Constance Delamadeleine, Davide Fornari, Roland Früh, Ueli Kaufmann, Sarah Klein, Robert Lzicar, Jonas Niedermann, Sarah Owens, Michael Renner, Peter J. Schneemann, Arne Scheuermann, and Sara Zeller

 

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

 

Available also in Open Acces Format:

Volume 1: Visual Arguments (ISBN 978-3-03942-019-3)Edited by Sandra Bischler, Sarah Klein, Jonas Niedermann, Michael Renner
https://doi.org/10.53788/SWBE0001

 

A Visual Approach to the History of Swiss Graphic Design and Typography [Sandra Bischler, Sarah Klein, Jonas Niedermann, Rudolf Barmettler, Michael Renner] https://doi.org/10.53788/SWBE0100
Advertisements [Ueli Kaufmann, Sara Zeller]
https://doi.org/10.53788/SWBE0101
Reproductions [Sandra Bischler, Sarah Klein]
https://doi.org/10.53788/SWBE0102
Corporate Printed Matter [Chiara Barbieri, Davide Fornari]
https://doi.org/10.53788/SWBE0103
Entrance Exam Concept [Sarah Klein]
https://doi.org/10.53788/SWBE0104
Installation View [Sara Zeller]
https://doi.org/10.53788/SWBE0105
Student Work [Sandra Bischler]
https://doi.org/10.53788/SWBE0106
Chronological Diagram [Roland Früh, Ueli Kaufmann]
https://doi.org/10.53788/SWBE0107
Type Catalog [Constance Delamadeleine]
https://doi.org/10.53788/SWBE0108
Legal Documents [Rudolf Barmettler,Jonas Niedermann]
https://doi.org/10.53788/SWBE0109
Award Catalogs [Jonas Berthod]
https://doi.org/10.53788/SWBE0110
Mixed Lots [Ueli Kaufmann]
https://doi.org/10.53788/SWBE0111
Letter of Correspondence [Sandra Bischler]
https://doi.org/10.53788/SWBE0112
Press Photos [Roland Früh]
https://doi.org/10.53788/SWBE0113
Basic Exercises [Sarah Klein]
https://doi.org/10.53788/SWBE0114
Evening Course Documents [Constance Delamadeleine]
https://doi.org/10.53788/SWBE0115
Designer Portraits [Roland Früh]
https://doi.org/10.53788/SWBE0116
Student Magazines [Sandra Bischler]
https://doi.org/10.53788/SWBE0117
Timetables [Rudolf Barmettler, Jonas Niedermann]
https://doi.org/10.53788/SWBE0118
Blogpost [Roland Früh]
https://doi.org/10.53788/SWBE0119
Type Training Documents [Sarah Klein]
https://doi.org/10.53788/SWBE0120
Christmas Cards [Constance Delamadeleine]
https://doi.org/10.53788/SWBE0121
Teaching Materials [Sandra Bischler]
https://doi.org/10.53788/SWBE0122
Exhibition Designs [Sara Zeller]
https://doi.org/10.53788/SWBE0123
Handwriting Instructions [Ueli Kaufmann]
https://doi.org/10.53788/SWBE0124
Portfolio [Chiara Barbieri, Davide Fornari]
https://doi.org/10.53788/SWBE0125

 

Volume 2: Multiple Voices (ISBN 978-3-03942-020-9)
Edited by Chiara Barbieri, Jonas Berthod, Constance Delamadeleine, Davide Fornari, Sarah Owens
https://doi.org/10.53788/SWBE0002

 

Figures of Speech [Chiara Barbieri, Jonas Berthod, Constance Delamadeleine, Davide Fornari, Sarah Owens] https://doi.org/10.53788/SWBE0200
Associations [Chiara Barbieri] https://doi.org/10.53788/SWBE0201
Awards [Jonas Berthod] https://doi.org/10.53788/SWBE0202
Careers [Jonas Berthod] https://doi.org/10.53788/SWBE0203
Clients [Chiara Barbieri] https://doi.org/10.53788/SWBE0204
Collaboration [Jonas Berthod] https://doi.org/10.53788/SWBE0205
Gender [Chiara Barbieri] https://doi.org/10.53788/SWBE0206
Location [Constance Delamadeleine] https://doi.org/10.53788/SWBE0207
Studio [Jonas Berthod] https://doi.org/10.53788/SWBE0208
Swiss Made [Constance Delamadeleine] https://doi.org/10.53788/SWBE0209
Training [Chiara Barbieri] https://doi.org/10.53788/SWBE0210
Typography [Constance Delamadeleine] https://doi.org/10.53788/SWBE0211

 

Volume 3: Tempting Terms (ISBN 978-3-03942-021-6)
Edited by Ueli Kaufmann, Peter J. Schneemann, Sara Zeller
https://doi.org/10.53788/SWBE0003

 

Reading between the Lines of Swiss Graphic Design History
[Roland Früh, Ueli Kaufmann, Peter J. Schneemann, Sara Zeller]
https://doi.org/10.53788/SWBE0300
Cave Paintings—Continuities and Progress in Graphic Designers’ Histories [Ueli Kaufmann]
https://doi.org/10.53788/SWBE0301
Die besten Plakate / Les meilleures affiches—The Early Years of the National Poster Award, between Federal Support and Stylistic Authority [Sara Zeller]
https://doi.org/10.53788/SWBE0302
Hotspot Milan—The Perks of Working on the Other Side of the Alps
[Chiara Barbieri, Davide Fornari]
https://doi.org/10.53788/SWBE0303
Iconophile—Debating the Role of the Poster Collector Fred Schneckenburger in the Historiography of Swiss Graphic Design [Sara Zeller]
https://doi.org/10.53788/SWBE0304
In eigener Sache—Editorial Statements Addressing the Readership
[Roland Früh] https://doi.org/10.53788/SWBE0305
Kunsthalle Bern—Graphic Design in the Context of an Institution for Contemporary Art
[Roland Früh, Ueli Kaufmann, Peter J. Schneemann, Sara Zeller]
https://doi.org/10.53788/SWBE0306
Lehni Frame—Implications of Displaying Graphic Design [Sara Zeller] https://doi.org/10.53788/SWBE0307
Netzwerke / Réseaux/ Networks—A Relaunch to Reposition Federal Design Promotion [Jonas Berthod]
https://doi.org/10.53788/SWBE0308
Neue Schweizer Schulschrift—Tracing Exchanges between Modernist Typography and Swiss Handwriting [Ueli Kaufmann]
https://doi.org/10.53788/SWBE0309
Popular Culture—How the Museum für Gestaltung Zürich Promoted the Everyday in Graphic Design [Robert Lzicar]
https://doi.org/10.53788/SWBE0310
Schweizer Graphik—Curating Switzerland as a Graphic Design Nation in 1925 [Roland Früh, Ueli Kaufmann, Robert Lzicar, Sara Zeller]
https://doi.org/10.53788/SWBE0311
SonderstellungDebating the Status of Graphic Design Education at the Kunstgewerbeschule Zürich [Rudolf Barmettler, Jonas Niedermann] https://doi.org/10.53788/SWBE0312
The Basel School—Deconstructing Labels of Swiss Graphic Design Education [Sarah Klein, Sandra Bischler]
https://doi.org/10.53788/SWBE0313
Unfamiliar Writing Forms— Instances of Various Scripts in Swiss Graphic Designers’ Publications [Ueli Kaufmann]
https://doi.org/10.53788/SWBE0314
Visualiste—Defining a New Job Title within Graphic Design in France [Constance Delamadeleine]
https://doi.org/10.53788/SWBE0315
Weltformat—Setting (Swiss) Display Aesthetics for Posters [Sara Zeller] https://doi.org/10.53788/SWBE0316

 

Reference Booklet

Authors & Editors

Davide Fornari

 is associate professor at ECAL Lausanne, where he directs Research and Development.

Robert Lzicar

 is professor of design history at Bern University of the Arts HKB.

Sarah Owens

 is professor of design theory at Zurich University of the Arts ZHdK, where she also directs the graduate program in Visual Communication.

Michael Renner

 is professor of visual communication and Director ad interim at FHNW’s Academy of Art and Design in Basel.

Arne Scheuermann

 is professor of design theory at Bern University of the Arts HKB.

Peter J. Schneemann

Praise

"Big on details: a multifaceted compendium," Karin Gimmi, Neue Zürcher Zeitung

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Please send the following high resolution images:

Cover

Instructional diagram to be mounted on classroom walls (with brass nails, according to Hulliger’s specification), Paul Hulliger, 1931. Taken from Hulliger 1931.

Vol. II / image 27 / page 88 Studio Hollenstein, women employees at the entrance of the studio in Paris, ca. 1960, photographer unknown. © Estate of Albert Hollenstein and Ville de Paris / Bibliothèque Forney (RES ICO 5515 08)

Poster for the exhibition Olivetti Innovates, held at the City Hall in Hong Kong, Oct. 19–25, 1966, Walter Ballmer and Anna Monika Jost (graphic design), 1966. © Estate of Walter Ballmer. Anna Monika Jost and Zürcher Hochschule der Künste / Museum für Gestaltung Zürich / Plakatsammlung, 70–1900

Photograph of Albert Hollenstein giving a class in the basement of the Studio, ca. 1965, photographer unknown. © Estate of Albert Hollenstein and Ville de Paris / Bibliothèque Forney (RES ICO 5515 08)

Lettering for F. Gygi + Co., Hans Hartmann. Taken from Haab & Hättenschweiler 1976 (1961)

Installation view, Anschläge : Plakatsprache Zürich 1978–1988, Museum für Gestaltung Zürich, Aug. 31–Oct. 23, 1988. © Zürcher Hochschule der Künste/Archiv ZHdK (GBA-1988-D11-200; ph. Francisco Carrascosa)

View of the second Studio Hollenstein, ca. 1960, photographer unknown. © Estate of Albert Hollenstein and Ville de Paris / Bibliothèque Forney (RES ICO 5515 14)

Silex, Silex 5, September 1996. © Anna Albisetti, Bastien Aubry, Dimitri Broquard, Dimitri Bruni, Manuel Krebs, Aude Lehmann.

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